Founded in 2017, the East Texas Alzheimer's Alliance (ETAA) is a vibrant consortium of local community organizations and individuals. The mission of ETAA is to immediately improve the lives of caregivers and patients in East Texas affected by Alzheimer's disease or related dementias. We place a special emphasis on caring for the caregiver. We accomplish this by offering care giver support groups, granting respite care funds, hosting workshops on normal versus abnormal aging, facilitating conferences on how to navigate local medical and financial resources, educating the public on the need to eliminate mental health stigmas, and so much more.